A campaign has been launched, based on supposed evidence that if men wear more brightly coloured underpants, it will help prevent accidents.
At one point I find myself somewhere somewhere Newcastle. I am looking out over a low-lying and marshy river estuary; I can see several large, rusting mechanical pylons. I realise that they are remnants of the ones which feature in the brutal denoument of 'Get Carter'.
An elderly Geordie local explains to me that his father used to tell him that the pylons were once painted a vivid red, and that this ensured there were less of a danger to shipping and air traffic.
Later, I discover that the bright-coloured-underpants campaign appears to have been largely created by Marks and Spencer - their stores are full of promotional graphics urging customers to follow this offical advice (like eating five portions of fresh fruit and vegetables per day), and I surmise that the whole campaign is nothing more than a cynical plot to sell more men's garments.
Thinking about it now, the pylon-vista was very reminiscent of Kincardine Bridge (on the River Forth).